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crisis preparedness and crisis management

The sports world is filled with crises.  Athletes, coaches, teams, and even entire leagues sometimes find themselves thrown into seemingly unmanageable circumstances of communications and media crisis.  Such situations can ruin reputations (and entire careers), and can cause personal, corporate and financial ruin.

The good news is that most communications and media crises are preventable.  The bad news is that most persons and groups are currently entirely unprepared to prevent crises, or to deal with one, should one arise.

Prospect has a long and successful history of approaching crisis situations through a two-domain approach: (a) Crisis Prevention and Preparedness, and (b) Crisis Management.

(A) Crisis Preparedness and Prevention involves a process of foreseeing potential crises catalysts, developing a plan of preventative mitigation (to attempt to ensure that these crises are avoided), and generating forwards-looking preparedness strategies (to deal with these crises should they arise).  This process involves “internal auditing” (of the person or organization), and the creation of an Issues Guide.  Thorough internal analysis can actually prevent situations from occurring, or at least from developing into a serious and damaging problem which might irrevocably alter credibility and trust.  With a little bit of foresight, most clients are never required to engage in active Crisis Management.

(B) Crises Management requires effective, immediate and decisive handling.  In times of crisis, proper situation management can mean the difference between the end of a career (or team, or organization) and a mere hiccup.  How you behave in the hours, weeks and days following a crisis is of the utmost importance.

If you are experiencing a communications or media crisis outbreak (or see one looming on the horizon), please contact Prospect’s Crisis Line immediately.