Services

media skills development

A talented major junior hockey player (for example) probably interacts with the media more often than most executives at major corporations.  And, certainly, all professional coaches, athletes, teams and organizations stand in a persistent relationship with the media.

Unfortunately, the majority of the sports world never receives the sort of comprehensive media awareness and media skills development training that can assist an individual or organization in bolstering their sports successes—and in averting the communications crises that ruin careers every year.  Even more unfortunately, the small number of people who are “trained” to deal with the media are trained very poorly.  Generally, such “training” involves putting an athlete or coach through a series of mock interviews without providing the critical meta-knowledge and background perspective—and this leaves a client seriously vulnerable to unexpected circumstances, questions, and attacks.

At Prospect, we work with our clients actively (individually, in small groups, or in larger talks) to ensure that each client understands the media, has a sense of how the media operates, and is aware of ‘why they do what they do’.  That’s why Prospect Communications stresses media awareness before beginning to talk about media “training”, or as we prefer to call it, media skills development.

With a firm understanding of the media in place, Prospect then guides its clients—in extensive multi-day programs, or ongoing private coaching—to begin to develop the “tangibles”: confidence, clarity, consistency, proper body language, message delivery, and so forth.